We launched New Belgium’s hard setlzer, Fruit Smash, with two of my favorite LA comedians, Chad and JT.  We decided to bring Fruit Smash to cities in America that needed to ‘smash’ the most–  places like Blue Ball, PA, Climax, GA, Intercourse, PA, and Ding Dong, TX. We even smashed with the Mayor of Climax, GA.


















Director: Dan Luchessi
Creative Director: Eric Kallman
Art Director: Stacie Larsen