New Belgium
We launched New Belgium’s hard setlzer, Fruit Smash, with two of my favorite LA comedians, Chad and JT. We brought Fruit Smash to cities in America that needed to smash the most– Blue Ball, DE, Climax, GA, Intercourse, PA, and Ding Dong, TX.











Director: Dan Lucchessi
Creative Director: Eric Kallman
Art Director: Stacie Larsen