Hi! I’m a Freelance Copywriter- Creative Lead. After writing for top U.S. ad agencies, I now work directly with brands I love.
My Clients
Services ⋆✴︎˚
Services ⋆✴︎˚
Creative Development across all channels–tv, out-of-home, social, stunts, digital, packaging, print, retail & beyond.
Content Strategy that solves business problems, creates buzz, & drives sales.
Brand Positioning & tone of voice that’s original, ownable, & written to last.
✴︎Check out my most recent work with olipop!
About Me
Hi, I’m Allie! I got my Master’s in Advertising & Branding from the VCU Brandcenter. I then wrote for top U.S. advertising agencies like Goodby Silverstein & Partners, 72andSunny, and Erich & Kallman as an Associate Creative Director. While at ad agencies, I learned how to write national brand campaigns, pitch Fortune 500 companies, and creative direct commercial shoots.
I’m now based in Brooklyn, NY working directly with brands I love. Check out my interview on the expanded podcast to hear more–or email me!
✴︎ allieraecarr@gmail.com
Awards & Recognition
Gold Clio - Entertainment, Disney+ Super Bowl
Silver Clio - Entertainment, Disney+ Super Bowl
Silver Clio - Copywriting, Disney+ Brand Spot
Silver Clio - Television/Streaming, Disney+ Disney+ Brand Spot
3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
Ad Age A-List - Erich & Kallman, 2021
Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
Shoot Publicity’s Top Spot of the week, Disney+ Disney+ Brand Spot
Best Performing Commercial at The Oscars, 2022, Lucid Motors
Ad Age Editor’s Pick - Disney+ Disney+ Brand Spot
A fun article I contributed to for TBM over at Byrdie
An AdWeek article about the work I did for OLIPOP