Allie is a freelance copywriter & creative director based in Brooklyn, New York․
✦ABOUT ꩜CONSULTING ₊⊹CONTACT
Clients
My work has been featured in…
꩜ Consulting
꩜ Consulting
Copywriting & Creative Development across all channels. TV? Yes. Out-of-home? Yes. Social? Yes. Stunts? Yup. Digital? Duh. Packaging? Love. Print? Ofc. Retail? Fun!
Brand Tone & Positioning that’s original & ownable? My bread & butter.
Content Strategy that solves business problems & drives sales? Never not.
EXPERIENCE
SYNERGY Kombucha / 2024 - Contract
Freelance Copywriter Creative Director
To Be Magnetic / 2022 - Contract
Freelance Copywriter
My Human Design / 2024 - Contract
Freelance Writer
OLIPOP / 2023 - 2024
Freelance Creative Director
Erich & Kallman / 2019 - 2021
Copywriter, Associate Creative Director
Goodby, Silverstein, & Partners / 2018 - 2019
Copywriter
72andSunny / 2017
Copywriting Intern
Uber / 2016
Copywriting Intern
EDUCATION
VCU Brandcenter / 2018
Master’s in Copywriting, Branding, & Advertising
Virginia Tech / 2012
Bachelor’s in English Literature
Hi, I’m Allie<3 I’m from Richmond, Virginia. Now I’m a freelance writer and creative director based in Brooklyn, New York.
Check out my projects or
say hi at allieraecarr@gmail.com
✦ABOUT
awards + press
Gold Clio - Entertainment, Disney+
Silver Clio - Entertainment, Disney+
Silver Clio - Copywriting, Disney+
Silver Clio - Television/Streaming, Disney+
3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
Ad Age A-List - Erich & Kallman, 2021
Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
Shoot Publicity’s Top Spot of the week, Disney+
Best Performing Commercial at The Oscars in 2022, Lucid Motors
Ad Age Editor’s Pick, Disney+
Byrdie Press for the work I do with To Be Magnetic
Press about my work with OLIPOP