Hi! I’m a Freelance Writer & Creative Director. After working at top U.S. advertising agencies, I now work directly with brands I love.

My Clients

My work has been featured in places like…

Check out some of my projects!

Services ✷

Services ✷

Brand Messaging across all channels: TV • Out of Home • Social • Packaging • Print • Retail • Organic Content

Content Strategy that educates your consumer, speaks to their pain points, provides value, & drives sales.

Brand Identity, Positioning, & Voice that differentiates you from the market & resonates with your target.

✧˖° Check out my most recent work for OLIPOP!

About Me

Hi, I’m Allie! I got my Master’s degree in Advertising and Branding from the VCU Brandcenter. I then worked as a Copywriter at top US ad agencies like Goodby Silverstein & Partners, 72andSunny, and most recently, at Erich and Kallman as an Associate Creative Director. While there, I learned how to write national brand campaigns, pitch Fortune 500 companies, and lead commercial shoots.

I’m now based in Brooklyn, NY working directly with brands I love. You can check out my interview on the TBM Expanded Podcast here to get the full download.

Send me an email at allieraecarr@gmail.com, and let’s chat! 💌

Awards + Recognition

Gold Clio - Entertainment, Disney+ Super Bowl
Silver Clio - Entertainment, Disney+ Super Bowl
Silver Clio - Copywriting, Disney+ Brand Spot
Silver Clio - Television/Streaming, Disney+ Disney+ Brand Spot
3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
Ad Age A-List - Erich & Kallman, 2021
Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
Shoot Publicity’s Top Spot of the week, Disney+ Disney+ Brand Spot
Best Performing Commercial at The Oscars, 2022, Lucid Motors
Ad Age Editor’s Pick - Disney+ Disney+ Brand Spot
A fun article I contributed to for TBM over at Byrdie 
An AdWeek article about the work I’ve been doing for OLIPOP