my clients
consulting
꩜
consulting ꩜
creative direction
brand + social tone of voice
campaign concepts + messaging
brand platforms + new launches
naming conventions for brands + products
copywriting
social-first series ideas
out of home takeovers
headline + tagline explores
stunts + activations
website copy, packaging + social captioning
my work has been featured in
✦about
hi, i’m Allie, a freelance creative director copywriter based in Brooklyn. i’ve worked in advertising and branding for 9 years, previously helping lead creative at OLIPOP.
i’m currently a part-time creative director at a copywriting studio called Fonzie, but i also collaborate with clients independently. peruse my portfolio or send me note below ♡
experience
Fonzie / 2025 - Current
Freelance Creative Director Copywriter
OBB / 2026 - Current
Freelance Creative Director Copywriter
OLIPOP / 2023 - 2024
Freelance Creative Director Copywriter
Erich & Kallman / 2019 - 2023
Copywriter, Associate Creative Director
Goodby, Silverstein, & Partners / 2018 - 2019
Copywriter
72andSunny / 2017
Copywriting Intern
Uber / 2016
Copywriting Intern
education
VCU Brandcenter / 2018
Master’s in Branding & Advertising (Copywriting)
Virginia Tech / 2016
Bachelor’s in English
Gold Clio - Entertainment, Disney+
Silver Clio - Entertainment, Disney+
Silver Clio - Copywriting, Disney+
Silver Clio - Television/Streaming, Disney+
3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
Ad Age A-List - Erich & Kallman, 2021
Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
Shoot Publicity’s Top Spot of the week, Disney+
Best Performing Commercial at The Oscars in 2022, Lucid Motors
Ad Age Editor’s Pick, Disney+
Byrdie Press for the work I did with To Be Magnetic
Press about my work with OLIPOP
☘︎ awards + press ☘︎