clients include
consulting
꩜
consulting ꩜
creative direction
brand + social tone of voice
campaign concepts + messaging
brand platforms + new launches
copywriting
social series + captioning
headline + tagline explores
web copy, packaging + activations
my work has been featured in
⟡about
i’m allie, a freelance creative director copywriter based in brooklyn. i’ve worked in advertising and branding for 9 years, previously helping lead creative at olipop.
i’m currently a part-time creative director at a copywriting studio called fonzie, but i also collaborate with clients independently.
see my work or send me note ♡ allieraecarr@gmail.com
resume
Fonzie / 2025 - Current
Freelance Creative Director Copywriter
OBB / 2026 - Current
Freelance Creative Director Copywriter
OLIPOP / 2023 - 2024
Freelance Creative Director Copywriter
Erich & Kallman / 2019 - 2023
Copywriter, Associate Creative Director
Goodby, Silverstein, & Partners / 2018 - 2019
Copywriter
72andSunny / 2017
Copywriting Intern
Uber / 2016
Copywriting Intern
•••
VCU Brandcenter / 2018
Master’s in Branding & Advertising (Copywriting)
Virginia Tech / 2016
Bachelor’s in English
awards + press
☘︎ Gold Clio - Entertainment, Disney+
☘︎ Silver Clio - Entertainment, Disney+
☘︎ Silver Clio - Copywriting, Disney+
☘︎ Silver Clio - Television/Streaming, Disney+
☘︎ 3x Small Agency of the Year - Erich & Kallman, 2023, 2021, 2019
☘︎ Ad Age A-List - Erich & Kallman, 2021
☘︎ Shoot Publicity’s Most Viewed Videos of the Year (#1), Oxigen Water
☘︎ Shoot Publicity’s Top Spot of the week, Disney+
☘︎ Best Performing Commercial at The Oscars in 2022, Lucid Motors
☘︎ Ad Age Editor’s Pick, Disney+
☘︎ Press about my work with olipop