Lucid
Lucid Motors creates luxury electric vehicles. Their debut car, the Lucid Air, is the longest-range, fastest-charging electric vehicle in the world. In fact, it won Motor Trend’s 2022 Car of the Year. I worked with Lucid for almost 3 years on broadcast TV commercials, social, print, and experiential activations.
Print ad for the New York Times & Wall Street Journal
Stunt in NYC for NASDAQ Listing Day
Featured on Variety, Broadcasting + Cable, Inside EVs, Benzinga, and MediaPost
Art Director: Stacie Larsen
Creative Director: Eric Kallman