U.S. Billboard Takeovers
OLIPOP asked me to write & creative direct their first major out-of-home campaign. This set of billboards ran across the country in major cities like Chicago, Miami, D.C., Baltimore, Atlanta, Minneapolis, & LA.
The testing results showed that the campaign got near-universal approval with 80% of viewers saying they liked OLIPOP after seeing the ads, and ad recall registered +46%.
Artist Murals
As a part of the campaign in each city, we partnered with a local artist to create a mural. Below is the one for Chicago!
