Ginger Ale Flavor Launch
OLIPOP needed a campaign to launch their new Ginger Ale flavor. Since Ginger Ale is a soda that is most often ordered on planes, our campaign idea was to create a fantastical world of luxury aviation to make an old, stuffy flavor feel fresh, playful, and memorable.
Key Launch Assets
The First Class Flight Pack
Equipped with a silk eye mask, cozy socks, a sweatsuit, and our premium Ginger Ale of course. I helped concept and guide the creation of these PR boxes to help seed the campaign on social and influencer.
Social & Influencer
Co-CD: Alyssa Pauker
ECD: Nick Elliott
Sr Writer: Nechama Muchnik
Brand Producer: Laura Kantor
Design Director: Cristian Vargas
Sr. Designer: Shanna Shu
Graphic Designer: Amia Melian
Photographer & Director: Bronson Farr
